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New targets for the year ahead

After a tumultuous month at ESBC with major changes to the Leadership and the £23.8m Town Fund programme I was very pleased to see the Council was able to support this new Corporate Plan.

Councillors voted to adopt a refreshed Corporate Plan at the Council meeting on Monday 21st March, setting out the way in which the Council will deliver, develop and improve its services and work to support our communities over the next 12 months.

During the last year, under the excellent leadership of Cllr Duncan Goodfellow, the foundations were laid for exciting changes for the future of both our town centres.

The refreshed Plan contains a combination of transformational objectives seeking to change and regenerate the borough, as well as service indicators to monitor the delivery of key everyday council services. 

This year ESBC will build on the Uttoxeter Masterplan further consultation by investigating how the Maltings Shopping Precinct could be redeveloped, as well as exploring the feasibility of creating a Business Improvement District.

Burton will represent the Midlands region in the RHS Britain in Bloom finals for 2022. The Washlands Enhancement Project will be completed, creating an accessible nature, conservation and recreation area.

The Council will work to improve the visitor economy of East Staffordshire as a whole; developing a tourism brand, establishing a Tourism Partnership and standalone website, as well as developing proposals for a landmark visitor and education centre to further bolster the Washlands as a new destination.