Following consultation with customers, traders and local businesses the recommendations to regenerate Burton Market Hall were agreed by the Council at last night’s Cabinet meeting.
The work to regenerate the market will focus on modernising the building, increasing visitor numbers and enabling a wide range of uses within the facility.
Councillor Richard Grosvenor, Leader of the Council, said: “The Council has made a very positive decision which will not only improve the ailing Burton Market but will also have a positive effect across the town. The Council cannot sit back and do nothing else the market will spiral towards failure.”
The regeneration of Burton Market will lead to variety of improvements ranging from an increase in independent food retail and catering offer to a regular indoor market and events venue.
Fresh Food and Retail - The Market Hall will encourage a bustling market daytime economy. Retail food and food related shops will trade 6 days a week and the central market offer will change daily, attracting a wider demographic than currently enjoyed. High quality, professional, independent food retailers will be sourced from a 40-miles radius of Burton and a number of existing Burton Market traders will also be given the opportunity to trade within the new development.
Dining and Socialising - Eateries will benefit from breakfast, lunch and daytime trade and will also profit by being the sole catering offers for the events centre which will host various events each week.
The Daily Market - The zone located at the centre of the building will be designated as a daily market comprising of easily demountable market pop up stalls. The market will have a regular calendar of events such as (but not exclusively) General Markets, Farmer’s and ‘Grow Your Own’ Market, Antiques and Collectables Market, Flea and Retro Market, Arts and Crafts, Asian Market, Caribbean Market, World Markets.
Entertainment Venue - This element of the development will add value and ensure that the possibilities of the Market Hall are maximised, and complement offers of existing council venues and the council Arts Strategy. At the end of the normal trading day, market stalls will be removed and the plan provides for a portable stage and cinema, creating an exciting evening entertainment venue, which can provide anything from a comedy club to a live music venue.
The Outdoor Market - As part of the objective to strengthen Burton’s Market Offer, consideration has to be given to the Outdoor Market which is to be relocated to Station Street and will include new pop-up stalls branded in a similar fashion to the Market Hall building. Freeing up the Market Square will allow for events such as continental markets, farmers markets, community events and even Ice Rinks in the winter.
Councillor David Leese, Deputy Leader for Partnerships, said: “The Burton Market redevelopment is both contemporary and exiting and will revitalise the market and the town centre. Without this innovative regeneration plan the market may soon have be subsidised with Council Tax payer’s money.
“The decision has now been made which means traders now have around 12 months to continue to operate in the Market as it currently stands. We will be working with the individual traders over the next few months to see if they want to be part of this new opportunity. I urge traders to work with the Council, rather than fighting against the decision, to provide a suitable offering for all.”